Privacy Policy

1. Who We Are

Golden Tree Accounting and Business Consulting Ltd, company number 12203859 ("we", "us", "our"), is the data controller responsible for your personal data. Our registered office is The News Building, 3 London Bridge Street, London SE1 9SG. Our Croydon office is at 4th Floor, AMP House, Dingwall Road, Croydon CR0 2LX.

If you have questions about this policy or your data, contact us at info@goldentreeconsulting.co.uk or call +44 7593 441557.

2. Information We Collect

We may collect the following personal data:

• Contact details — name, email address, phone number, and postal address when you submit our contact form or communicate with us.
• Financial information — tax records, income details, and business financial data necessary to deliver our accounting services.
• Technical data — IP address, browser type, and usage data collected via analytics (Plausible Analytics and Google Analytics).

3. How We Use Your Information

We use your personal data to:

• Provide accounting, tax, and business consulting services
• Respond to enquiries and provide quotes
• Comply with legal and regulatory obligations (e.g., HMRC requirements)
• Improve our website and services
• Send service-related communications

4. Legal Basis for Processing

We process your data under the following legal bases (UK GDPR):

• Contract — to deliver services you have engaged us for
• Legal obligation — to comply with tax, accounting, and anti-money laundering regulations
• Legitimate interest — to respond to enquiries and improve our services
• Consent — where we ask for your explicit permission (e.g., marketing communications)

5. Data Sharing

We do not sell your personal data. We may share it with:

• HMRC and Companies House, as required by law
• Our email service provider (Brevo) for contact form submissions
• Analytics providers (Plausible, Google Analytics) for anonymous usage data
• Professional advisers where necessary

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Financial records are typically retained for 6 years in accordance with HMRC requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise these rights, email us at info@goldentreeconsulting.co.uk.

8. Cookies

Our website uses cookies and similar technologies for analytics purposes. We use Plausible Analytics, which sets no cookies and collects no personal data, for everyone. Google Analytics cookies are only set if you click Accept on our cookie banner. You can change your choice at any time with the "Cookie settings" link at the bottom of every page, or block cookies in your browser settings.

9. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "last updated" date.

10. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.